The HADASA signature is characterized by the mixture and complexity of cultural heritage. Creating a modern, edgy but timeless elegant fashion.
The brand's essence is driven by culture, heritage, traditions within family values and the sweet sentimental longing for the past that nostalgia creates. Creating an emotional connection because of its craftsmanship made with love and passion. Each piece is created with the up most standard of perfection.
"After studying again the book of Esther and the celebration of Purim for the Jewish people, I became infatuated by the idea of Esther as a modern woman vastly superior to her time. She had such loyalty not only to her family and her roots, but with God. Later becoming the queen of one of the most powerful empires of her time, frees her people from what could of been the first genocide of the Jewish people. Really born with the name, HADASSAH, she possessed not only physical beauty but such grace that everyone she met favored her. Refined, noble, and generous to humanity and her people. Sensitive yet strong.
HADASA represents the idea of this culturally exposed, confident modern woman that possesses grace and whose aware of her heritage. Female ruler who's not afraid to move in any direction she pleases in order to achieve her dreams."
